News

Capgemini Australia
capgemini. com > au-en > news > client-stories > global-life-insurer-boosts-customer-loyalty-and-achieves-a-24-uplift-in-email-open-rates

Global life insurer boosts customer loyalty and achieves a 24% uplift in email open rates

13+ hour, 7+ min ago  (264+ words) To use data more effectively and elevate customer experience, a major US-based insurance company partnered with Capgemini to implement an Adobe-based CDP. With a more unified and actionable data foundation, the company was able to strengthen its customer relationship and…...